regulation · October 2, 2026
By Joe Jurczyk, Editor
Campaign deepfakes of real candidates draw cease-and-desist letters and a criminal complaint
Candidates in Wisconsin, North Carolina and Texas have turned to legal threats over AI-generated videos that put words in their mouths, with one state-level criminal complaint filed under a deepfake election law.
Axios reported on 2 October 2026 that attorneys for Rebecca Cooke, the Democratic nominee in a Wisconsin congressional race, sent Rep. Derrick Van Orden (R-Wis.) a cease-and-desist letter over AI-generated videos they say falsely attribute statements to her, citing an August post on X showing an AI-generated Cooke making remarks she never made. In North Carolina, Democratic challenger Jessica Bichler sent state Sen. Michael Lee (R) a cease-and-desist letter in August over AI-generated ads; Axios states North Carolina has no law prohibiting AI in campaign ads.
In Texas, state Rep. Vikki Goodwin filed a criminal complaint in September under the state's deepfake election law against Lt. Gov. Dan Patrick's campaign, which ran ads depicting her wearing a "taxes" shirt, later removed them, and called them obvious parody. The law bars airing AI ads within 30 days of an election where the intent is to influence the outcome; Goodwin argues the window should begin 30 days before early voting. Axios cites the National Conference of State Legislatures to the effect that about 31 states regulate political deepfakes and at least 28 require disclosure of AI-generated content. Congress has not set a federal standard. UC Irvine epistemologist Cailin O'Connor told Axios the ads can work even when viewers know they are fake.
Why it matters for digital humans: The enforcement action here is not reaching the tools, it is reaching the publisher — and through publicity, defamation and state election statutes rather than anything written for synthetic media. For vendors and agencies that is the practical exposure map: a platform's terms of service are not the control that matters, the client's legal position is. The parody defence is being tested in real time, and the Texas dispute over when the 30-day window opens shows how narrowly these statutes were drafted. Practitioners building likeness pipelines should read the 31-state patchwork as the floor, not the ceiling, and assume consent documentation is what will be asked for.
Related research
- Deepfakes and Beyond: Mapping the Ethics and Risks of Digital Duplicates
- Imperfectly Perfect: Human-Likeness, AI Disclosure, and Consumer Engagement with Virtual Influencers
- Real Versus AI-Generated Instructors and Human Versus Synthetic Voices in Educational Videos: Impacts on Perceived Human-Likeness, Motivation, and Knowledge Retention