peer reviewed · Frontiers in Computer Science (2025)
Effect of anthropomorphism and perceived intelligence in chatbot avatars of visual design on user experience: accounting for perceived empathy and trust
Ning Ma, Ruslana Khynevych, Yunqiang Hao, Yahui Wang
In plain English
A 2x2 experiment with 160 participants on chatbot avatar design. Anthropomorphism and perceived intelligence did not directly improve user experience; they helped only indirectly by raising perceived empathy and trust.
avatar design
trust
user experience
conversational ai
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