Skip to content
← Back to Research

peer reviewed · International Journal of Human-Computer Interaction

Uncanny Valley Effects on Chatbot Trust, Purchase Intention, and Adoption Intention in the Context of E-Commerce: The Moderating Role of Avatar Familiarity

In plain English

Connects avatar appearance to commercial outcomes rather than to comfort ratings, and finds familiarity changes the effect.

uncanny valley
trust
commerce
Read the source ↗

Related research