peer reviewed · MIED 2026 proceedings, Atlantis Press (2026) · Sep 29, 2026
A Study on the Impact of Hosts' Dialects on Consumers' Purchase Intentions in the Context of Digital Human Live Streaming of Agricultural Products
In plain English
Finds that digital human hosts using local dialects in agricultural-product livestreams significantly raise consumers' purchase intention.
live commerce
digital humans
commerce
persona design